What exactly is Constant Contact?
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In short, Constant Contact is a bulk Email Marketing service providing which essentially provides two levels of service:
- Bulk Emailing
- Email Marketing.
Bulk Emailing
The focus of the bulk emailing aspect of Constant Contact is to provide an intuitive, easy to use service that enables users to quickly create a consistent high quality look for your email campaign with access to a large library comprised of hundreds of pre-designed templates that can be easily customized to suit your organization. Contacts can be easily broken into highly focused refined lists ensuring that the right contacts get the right message. Once done with the creation process, it’s just a matter of setting a schedule and sending.
Comprehensive reporting reports are available on all email campaigns including number of opens, number of bounces, opt-outs, forwards and click-throughs. While the primary focus of the Constant Contact emailing service is to provide a high-quality platform to grow your business, it is can also be of a very beneficial alternative to every day bulk email activities used in Outlook via Contact Groups (see Is A Bulk Email Provider Contact Right For You) especially when involving a demographic comprised of project teams employing both internal and external staff, groups comprised of outside partners etc
To watch some short tutorials showing just how easy and quickly you can start to use Constant Contact – click Constant Contact Tutorials
Email Marketing
In addition to a broad range of tools making the creation of an email campaign extremely quick and easy, there are advanced maketing features such as
- Facebook Fan Promotions
- Event Registration and Management
- Trackable coupons
- Customer Surveys
- Autoresponders
- Automated Birthday/Anniversary emails
With trackable coupons, you can create a pre-defined custom series of automated posts to your Facebook page to remind people of an on-going promotion.
You can also increase traffic to your website using the Constant Contact social-share toolbar and individual social media buttons for Facebook, Twitter, and LinkedIn. Social stats reports will easily and quickly identify things like the number of shares, likes and tweets your messages recieve along with total social shares and page views generated.
Learn more about Constant Contact Social Campaigns
Constant Contact is email marketing, event marketing, social media marketing, and online survey provider enabling you to not just send a message but build a relationship with both your customers and potential customers in a very professional manner, no matter what the size of organization.
All Constant Contact services can be explored completely with a free 60 day trial account (no credit card required – trial limited to 100 contacts)
Outlook users can easily extract contacts in a “ready for upload to Constant Contact CSV file” (including Contact Groups) using <ContactGenie Outlook Export – Constant Contact Edition>
Category: Email Marketing
